The YOuyii project is a collaboration between Yellow Octopus (the YO in the name) and the local bag-makers Uyii. In a happy and helpful coincidence, each of the many possible pronunciations of YOuyii in Mandarin represents a virtue / value that both collaborators have held close, believed strongly in and encouraged.
Meet Dino, Dodo and Woolly. Each of these a-d-o-r-a-b-l-e plushie is the YOuyii’s interpretation and a physical reminder of these “endangered” values that are previously held in high esteem but have since, undeservingly so, lost much of their lustre.
Depending on which characters you use, there’s more than one meaning to “you yi”. This has given us a whole range of special YOuyiis, each holding a lesson that has shaped us over the years. Lessons of love, sacrifice and relationships.
有意, 友谊, 优异, 尤异, 有毅, 有益: Create something meaningful, treasure the people around you, pursue excellence, be different, perserve and do good.