Simply put, HELLO, SHIBUYA TOKYO is a showcase of Japanese and local talents in fashion and art (but you can always view a more detailed official description here). The project, part of the 2012 Cool Japan campaign, features emerging designers and artists in both countries as well as pop-up shops by major fashion labels based in Shibuya. The showcase also sees creative collaborations between local design/culture heavyweights such as :phunk Studio and Asylum and their Japanese counterparts and well, a little special Sanrio surprise.
While I don’t care for the venue (the negative connotation is thanks to the many Body Shop and Poh Kim/TS sales previously hosted in the area and the crazy crowds that resulted because of those sales), the space conceptualised and designed by architect Makoto Tanijiri works well enough here. I liked how the booths were laid out and the layout catered for a clear yet non-obtrusive demarcation of the different spaces allocated to the various brands. That said, I felt that the concept would do better in a less hectic and more expansive space.
We can’t claim to be particularly knowledgeable about fashion but we found the curation of designers very interesting. I was more interested to see the art and was slightly disappointed to find that the artworks were a little overlooked here. So let’s look at some of the artists here!
Shishi Yamazaki is an animation filmmaker / mask designer who makes absolutely charming films.
It is a black-and-white world for Ly who hates “taboos, discomfort, discrimination, hate, things you cannot see nor say” and paints them on canvas in her bid to get rid of them. Her in-progress videos are rather mesmerising to watch.
Izziyana Suhaimi‘s embroidered illustrations/drawings are beautiful.
Saigo no Shudan 最後の手段 makes strange, oddly colourful, psychedelic, intriguing and rather mad animations. So good. They remind me of my childhood, though I’m not exactly sure why or if I should be telling you this.
And, I had to buy the special edition Hello Kitty Nissim Chilli Crab cup noodles! It is too cute.
But once you take the top packaging off, you get…
I think perhaps we should write another entry about how the noodles taste. Anyway, if you’re heading to Public Garden this weekend (and you should), Plaza Singapura is but a short walk away!